Stobart Brand

Stobart Group benefits from an exceptionally strong brand. Its high commercial value is built on the maintenance of famously strong brand values across the Group; values that ensure exceptional service, efficiency and attention to detail; assuring clients that we will deliver their goods in full at the right cost.

The ‘Eddie Stobart’ brand is especially well recognised, reinforced in recent time by the hugely popular Channel 5 TV documentary series ‘Eddie Stobart: Trucks & Trailers’. Now into its third series, the programmes have helped to showcase the business to a whole new audience; building recognition not just amongst customers, but creating a whole new cohort of the famed ‘Eddie Spotter’ trucking fans. As a result Fan Club membership has rocketed, with Stobart Group’s merchandising team reporting record levels of branded goods sales.

Stobart Group is one of the longest continuous sponsors in the English football league, its backing of Carlisle United Football Club helping the team win a number of national trophies. Stobart also sponsors Super League Widnes Vikings Rugby team. Finally, Stobart Group also provides ongoing support to the Professional Jockeys’ Association, enabling it to introduce an insurance scheme that recompenses racing jockeys who suffer career-ending injury.